According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.
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One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
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"A staggering 93% of shoppers make buying decisions based on online reviews. If you run a small business, your online reputation is directly tied to your revenue. You cannot afford to leave your digital first impression to chance."
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"Are you considering building your own small business website? It's tempting to think DIY platforms make it easy. However, many owners only realize the hidden complexities after launching a low-quality site—wishing they had trusted the professionals from day one."
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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.
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There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.
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